Blend hulled and chopped strawberries until completely smooth, then strain through a fine mesh sieve to remove seeds. You should get about 3/4 cup (180ml) of puree; reserve 2-3 tablespoons for frosting if desired.
Preheat oven to 350°F (175°C). Grease two 9-inch (23cm) round cake pans, line bottoms with parchment paper, and grease the paper as well.
In a large bowl, whisk together flour, baking powder, baking soda, salt, and strawberry gelatin powder until well combined.
Beat softened butter until pale and creamy, then add sugar in two to three additions and beat on medium-high speed for 4 to 5 minutes until very light and fluffy. Scrape down the bowl as needed.
Add eggs one at a time, mixing well after each addition. Add vanilla extract and mix for 30 seconds. The mixture may look slightly curdled, which is normal.
Stir buttermilk and 1/2 cup (120ml) of the strawberry puree together. Alternately add dry ingredients and strawberry-buttermilk mixture to the butter mixture, starting and ending with dry ingredients, mixing just until combined. Fold by hand with a spatula to ensure no flour pockets remain.
Divide batter evenly between the prepared pans and spread gently to the edges. Bake for 28 to 33 minutes until a toothpick inserted in the center comes out clean or with a few moist crumbs.
Cool cakes in pans on wire racks for 15 minutes. Run a knife around the edges to loosen, invert onto racks, peel off parchment, and flip right-side up. Cool completely to room temperature, about 1 hour.
Beat softened butter for the frosting on medium-high for 3 to 4 minutes until pale and fluffy. Reduce speed to low and gradually add sifted powdered sugar. Add vanilla, salt, and heavy cream one tablespoon at a time until smooth and spreadable. Beat in reserved strawberry puree if desired for pink frosting.
Place one cooled cake layer on a serving plate. Spread about 1 cup of frosting evenly on top. Place the second layer on top and press gently. Apply a thin crumb coat all over, chill for 20-30 minutes, then apply final frosting layer. Garnish with fresh strawberries on top just before serving.